How Asian Social Media Transformed a Quiet U.K. Walking Spot

Excerpt from this article:

“When we search for London on social media, it’s the first thing we see,” Hyeon Hui Shin, a 28-year-old tourist from South Korea, said of the East Sussex cliffs, known as the Seven Sisters. “I didn’t know it was so far from London!”

The Seven Sisters — stark, white chalk cliffs facing the English Channel — have long been popular among hikers, a hardy, “walking type,” said Fran Downton, a marketing manager at Tourism South East, the region’s tourist board.

But over the past two years, visitors from China have been increasingly hopping on trains to make day trips here from London. Travelers from South Korea have now started joining them. And they are largely inspired by the cliffs’ appearances in social media, films — especially the “Harry Potter” series — and by recommendations from celebrities.

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