Excerpt from New Yorker this article:
Podcasting is a peculiarly intimate medium. Usually transmitted through headphones to a solitary listener, or played over the car stereo during a commute, an audio narrative can be immersive in a way that a radio playing in the background in a kitchen rarely is. Podcasts are designed to take up time, rather than to be checked, scanned, and rushed through: they are for those moments when you can’t be scrolling on your phone. For a digital medium, podcasts are unusual in their commitment to a slow build, and to a sensual atmosphere. At the conference table, people were eager to discuss ways in which audio could deepen the story, as well as the visceral experience of the listener.