How YouTube’s Year-in-Review ‘Rewind’ Video Set Off a Civil War

Except from this article:

YouTube tested that theory this week, releasing its annual “YouTube Rewind” year-end retrospective. The eight-minute video was a jam-packed montage of YouTube meta-humor, featuring a who’s-who of YouTube stars (Ninja! The Try Guys! Bongo Cat!) along with conventional celebrities (Will Smith! Trevor Noah! John Oliver!). The video was slickly produced and wholesome, with lots of references to the popular video game Fortnite, shout-outs to popular video formats, and earnest paeans to YouTube’s diversity and inclusiveness.

It was meant to be a feel-good celebration of a year’s worth of YouTube creativity, but the video started a firestorm, and led to a mass-downvoting campaign that became a meme of its own. Within 48 hours, the video had been “disliked” more than four million times. On Thursday, it became the most-disliked video in the history of the website, gathering more than 10 million dislikes and beating out the previous record-holder, the music video for Justin Bieber’s “Baby.”

The issue that upset so many YouTube fans, it turns out, was what the Rewind video did not show. Many of the most notable YouTube moments of the year — such as the August boxing match between KSI and Logan Paul, two YouTube stars who fought in a highly publicized spectacle watched by millions — went unmentioned.

Advertisements