Excerpt from this article:
I’m still not sure precisely why, but a couple of months ago I decided I wanted to come up with a chicken recipe that would go viral on social media.
O.K., fine. I do know why. I was just too embarrassed to admit it outright: I was jealous of the New Yorker food correspondent Helen Rosner’s blow-dryer roast chicken. And every recipe the Times food columnist Alison Roman has ever written. So I wanted to throw my hat into the ring. With a chicken recipe. Because everyone (besides vegetarians, I guess) likes chicken, right?
What emerged from the oven about an hour later looked beautiful to me, but every mother thinks her children are gorgeous. In truth, I knew it wasn’t destined for a life of hashtags and retweets. It just wasn’t photogenic enough.