Excerpt from this article:
Marrujo’s party is one of a handful of private get-togethers I attended in 2018 that included a dedicated Instagram wall, where guests could take photos good enough to graduate from the Instagram Stories feed to a post on their permanent grids. For her annual holiday party, Cosmopolitan senior editor Jessica Goodman cleared out her home office and covered one of its walls with CVS wrapping paper.
The so-called social media moment—i.e., a studio-esque photo op—was once a concept companies used as a marketing tool at promotional events. But as Instagram has grown in size over the years, so has its influence on the physical world.