Excerpt from this article:
Michael Apa remembers the first time a patient told him she wanted her teeth fixed because she didn’t like the way they looked in selfies. It was 2015, and Apa’s patient was Huda Kattan, who had good reason to care about her smile: Kattan has leveraged her popular beauty blog and millions of Instagram followers to build a global cosmetics brand, Huda Beauty. In the process, her path to success has been dotted with thousands of close-up images and videos of her own face. To perfect her teeth, Kattan opted for porcelain veneers, which have exploded in popularity in the past 10 years.