Excerpt from this article:
Social media influencers these days are starting to look like beauty clones. You know the look: a full pout, perfectly arched eyebrows, maybe some expertly applied eyeliner, topped off with a healthy dose of highlighter and cheek contouring. With a few makeup brushes, a contour palette and some matte lip color, you can be well on your way to looking like everyone else.
Thanks to the internet, Weingarten said, people no longer have to travel to see beauty trends from all over the world, nor do we need to wait for them to make their way to us. Because of that, we learn about trends that are popular in other parts of the world more quickly than we ever would have in the past, and we can participate in them. (Just think about Korean beauty and how quickly it exploded in the U.S. You can even buy specialty products at CVS and Walgreens.)