The Instagram Aesthetic Is Over

A pink wall

Excerpt from this article:

Matt Klein, a cultural strategist at the consultancy Sparks & Honey, also says he’s seen a gradual shift away from the rainbow-colored preplanned photos that dominated the platform in late 2017. “We all know the jig is up,” he says. “We’ve all participated in those staged photos. We all know the stress and anxiety it takes. And we can see through it. Culture is a pendulum, and the pendulum is swaying. That’s not to say everyone is going to stop posting perfect photos. But the energy is shifting.”

“Everyone is trying to be more authentic,” says Lexie Carbone, a content marketer at Later Media, a social-media marketing firm. “People are writing longer captions. They are sharing how much money they make … I think it all goes back to, you don’t want to see a girl standing in front of a wall that you’ve seen thousands of times. We need something new.”