Startups Are Turning Customers into Lobbyists


Excerpt from this article:

Our research finds that some insurgent firms have prevailed on the regulatory front by using a strategy straight out of the playbook of environmental activists – mobilizing stakeholders to become political advocates. Organized demonstrations of support by stakeholder groups can send a powerful signal to policymakers. We find that firms mobilize their customers – one important stakeholder group – in three primary ways:

Online petitions…

Partner organizations…

Consumer clubs…



I only subscribe to this: no more pointless e-petitions

Laptop in chains

Excerpt from this article:

We’ve all done it, and then almost invariably regretted it… I don’t even have an excuse. I was just straight-up seduced by a good cause and a request that seemed reasonable, and thought: “Yes, I’d like to add my name to this.” So, I signed an online petition. Maybe I signed a few. OK, lots.

The months that followed can only be described as a vortex of Catholic guilt, endangered porpoises, bitter tears and spam email. A Hitchcockian nightmare from which you think you have woken up; you think you have successfully unsubscribed, only to hear that horrible ping of new email and …see the words Avaaz or or 38 Degrees.