The Biggest YouTube Beauty Secret Has Nothing To Do With Makeup


Excerpt from this article:

“Since it’s a ring of light, you have this beautiful neutral zone in the middle and a ring of light around the face, so it gives a soft glow along the edges,” explains Musick. “It’s not a single source hitting your face, so it really helps wash out any blemishes. You don’t need to worry about light placement. You just put it right in front of you and it illuminates you appropriately. It’s really easy.” You’ll need a light stand to attach it to and that’s about it. Most come with a mount in the center of the circle for a camera or phone.

But as you can see here in a few (horrible) selfies I took at Racked HQ both in natural light and with hideous overhead office fluorescent lighting, I no longer have undereye bags or weird facial blotches. It also makes a fetching ring in your pupil that really makes your eyes pop, though if you wear glasses this reflection poses problems.

Instagram Influencers Are All Starting To Look The Same. Here’s Why.

Instagram Influencers Are All Starting To Look The Same. Here's

Excerpt from this article:

Social media influencers these days are starting to look like beauty clones. You know the look: a full pout, perfectly arched eyebrows, maybe some expertly applied eyeliner, topped off with a healthy dose of highlighter and cheek contouring. With a few makeup brushes, a contour palette and some matte lip color, you can be well on your way to looking like everyone else.

Thanks to the internet, Weingarten said, people no longer have to travel to see beauty trends from all over the world, nor do we need to wait for them to make their way to us. Because of that, we learn about trends that are popular in other parts of the world more quickly than we ever would have in the past, and we can participate in them. (Just think about Korean beauty and how quickly it exploded in the U.S. You can even buy specialty products at CVS and Walgreens.)

Why Does Everyone Suddenly Have Fancy Fake Teeth?

Excerpt from this article:

Michael Apa remembers the first time a patient told him she wanted her teeth fixed because she didn’t like the way they looked in selfies. It was 2015, and Apa’s patient was Huda Kattan, who had good reason to care about her smile: Kattan has leveraged her popular beauty blog and millions of Instagram followers to build a global cosmetics brand, Huda Beauty. In the process, her path to success has been dotted with thousands of close-up images and videos of her own face. To perfect her teeth, Kattan opted for porcelain veneers, which have exploded in popularity in the past 10 years.

Step Inside the YouTube-Fueled, Teenaged Extravaganza That Is Beautycon


Excerpt from this article:

YouTube creator meetups are scheduled in hour-long blocks throughout the day. Tana is one of the few with two solo meetups, and the line for her first is overflowing its corral. A girl holds a glue-sticked poster: Your superhero wears a cape, mine wears mac honey love lipstick.

Taylor is close to the front, feet from the chair where Tana will sit. As we wait, she shows me a framed poem she wrote—entitled “An Influence”—that includes sweet (if dystopian) couplets like: “An environment which provides a positive escape / Through a false world that reality shaped.” The poem is signed, “God Bless, Taylor.”

The online beauty scene, for Taylor, is less about the makeup than following creators as one might General Hospital. Perhaps this is why she loves Tana Mongeau. Tana doesn’t claim any beauty expertise (and sometimes she actively rejects it). Her videos take the form of ebullient monologues, looping from silly into serious back to crass. Taylor calls Tana a storytime YouTuber. She communicates with fans like they’re up late at a sleepover, giddy from sugar, swapping racy stories…

“She’s created such a positive environment on the internet,” Taylor tells me. “To the point where the amount of interaction with her following has really made it feel like more of a family.”

Dove and Twitter Will Analyze Your Tweets To Gauge ‘Body Positivity’

Excerpt from this article:

Are you indulging in body shaming via Twitter — perhaps without even being aware? Dove and Twitter will be happy to analyze your tweets and let you know.

In a partnership announced Saturday at SXSW, the two are unveiling the #SpeakBeautiful Effect tool, which allows users to retweet an invitation from the @Dove handle via accounts they want analyzed. Dove will tweet the user back a link with a personalized analysis of their tweeting tendencies in minutes.

New Dove research shows 62% of girls wish social media would “teach and empower them about body positivity,” so this is an effort to that end. Working on the #SpeakBeautiful project are Edelman Razorfish, VaynerMedia and Mindshare.


The Makeup Shake-Up

Illustration by Erik Carter

Excerpt from this article:

A search for “make-up tutorial” on YouTube retrieves more than 20 million results, most of which aren’t as dramatic as Phan’s gender-bending performances… Many of these videos simply help viewers learn professional makeup techniques at home: the angular wings of a cat-eye, say, or smoky eyes just like Kim Kardashian’s. But with those basics covered, the ironclad law of web content — that there must always be more — has now brought us tutorials that go beyond these utilitarian roots and into territory that is artsier, weirder and far more subversive… These are more than viral stunts. The looks and trends explored in the more outré tutorials are often ones that are ignored by mainstream beauty publications and outlets, perhaps because the videos’ techniques are geared toward those with darker complexions and gender nonconformists. But the Internet can afford the space to include them, because the Internet has room for everyone. Seen this way, even a tutorial as seemingly impractical as Phan’s is about much more than learning extreme contouring techniques — it’s a means of expanding traditional notions about beauty, to the point where they explode.