Dove and Twitter Will Analyze Your Tweets To Gauge ‘Body Positivity’

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Are you indulging in body shaming via Twitter — perhaps without even being aware? Dove and Twitter will be happy to analyze your tweets and let you know.

In a partnership announced Saturday at SXSW, the two are unveiling the #SpeakBeautiful Effect tool, which allows users to retweet an invitation from the @Dove handle via accounts they want analyzed. Dove will tweet the user back a link with a personalized analysis of their tweeting tendencies in minutes.

New Dove research shows 62% of girls wish social media would “teach and empower them about body positivity,” so this is an effort to that end. Working on the #SpeakBeautiful project are Edelman Razorfish, VaynerMedia and Mindshare.

 

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Instagram Has Become a Body-Image Battleground

Vin

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[Vin] Diesel, the actor in the “Fast and Furious” series, posted a response to the accusation he had a “dad bod” on his [Instagram] feed over the weekend, writing, “Body-shaming is always wrong!” He then followed up with a shot flashing his (pretty pronounced) abs.

It suggests that the social media platform could become something of a soapbox for this particular issue. Perhaps even the most effective soapbox.

It makes sense, after all, since body image, while a psychological issue, begins with optics, and Instagram is first and foremost an optical platform. Mr. Diesel’s words convey his position, but his picture shuts the debate down.

In any case, I don’t think this was necessarily part of the Instagram remit from the start, but the folks who administer the platform might start paying attention. There’s a lot of focus at the moment on what the platform can do for fashion, and on its retail potential, but it seems to me it may have at least as much, if not more, potential as the fulcrum of the national conversation on size and health.