Australia launches giant selfie service for tourists

Excerpt from this article:

Tourism Australia recently launched the oversized selfie service as part of a campaign to attract Japanese tourists to the country. To participate in what the agency is calling “GIGA Selfie” events, tourists will stand on a dedicated spot and use an app to set off a distant camera. They can then download a short video clip that starts as a closeup, but pulls away to reveal the surrounding landscape.

Toyota radio ad shuts down iPhones because drivers won’t

Toyota Siri radio ad

Excerpt from this article:

Let’s be clear: It is incredibly dangerous to do anything with your phone while you’re driving. You shouldn’t be texting, checking your mail, or swiping through Tinder when you should be focused on all of the people and giant, dangerous machines around you.

But Toyota knows that despite all of the warnings and common sense, some people are just going to chance it anyway. So a new radio ad it’s running in Sweden is taking the choice out of their hands.

 

Dove and Twitter Will Analyze Your Tweets To Gauge ‘Body Positivity’

Excerpt from this article:

Are you indulging in body shaming via Twitter — perhaps without even being aware? Dove and Twitter will be happy to analyze your tweets and let you know.

In a partnership announced Saturday at SXSW, the two are unveiling the #SpeakBeautiful Effect tool, which allows users to retweet an invitation from the @Dove handle via accounts they want analyzed. Dove will tweet the user back a link with a personalized analysis of their tweeting tendencies in minutes.

New Dove research shows 62% of girls wish social media would “teach and empower them about body positivity,” so this is an effort to that end. Working on the #SpeakBeautiful project are Edelman Razorfish, VaynerMedia and Mindshare.

 

How Mobile Apps Are Improving India’s Rickshaws

Excerpt from this article in the Harvard Business Review:

In the past, auto rickshaws’ flaws stemmed from low rates of usage, an inability to identify demand and supply in real time, and inefficient pricing that often left both sides dissatisfied. The opportunity to address these issues by leveraging the one billion mobile phones (and counting!) in India was clear.

Rickshaw hail businesses started out tracking the real-time availability and location of drivers through a makeshift system of drivers self-reporting their availability via text messages. With the growing penetration of smartphones, tracking was elevated to GPS in the last few years, but the improvements were similar: a new ability to connect riders and drivers in a timely, reliable way. Rather than relying on happenstance, hailing an auto rickshaw became systematic, especially since the city of Rajkot launched a pioneering model in the form of G-Auto, a city-backed fleet of auto rickshaws, in 2012.

Individually operated rickshaws that previously meandered along disjointed routes with no connection to their customers’ needs now run on optimized routes, leading to improved service and greater road safety. Security has also improved for female passengers, as smartphone hailing apps provide users with the identity of their drivers, allowing for easier reporting of harassment. The system also means that because many drivers have doubled or tripled their number of rides completed in a day, they have been willing to accept the fare displayed on the meter rather than constantly haggling over price. Their increased productivity has put many rickshaw operators on a path to ownership and, in many cases, the means to upgrade to cleaner vehicles.

 

 

UN’s “Click to Save the World” Website

Refugee Crisis in Europe Families forced to flee their homes.

Check out this website, which taps into both the digital behaviour of people absentmindedly clicking because they’re curious for the next step, along with various personalization elements thanks to the data that we share online. An interesting case study, and compelling way to nudge people to donate to the UN Refugee Agency. Click here to save the world.

Thanks to Olivia Boddy in London for sharing the link.

Emoji room service is now a thing if you’re too lazy to call the front desk

Room_service

Excerpt from this article, and have a great weekend!

Aloft Hotels is launching Text it, Get it — TiGi, for short — in Manhattan on Wednesday in an effort to further innovate the hotel experience.

The concept is simple: In every room, there will be a menu of six packages that you can order. After texting the string of emoji (along with the last name and room number) to the hotel, guests receive a confirmation and whatever package was ordered will show up “ASAP,” according to the menu.

“Our guests can now talk to us like they talk to each other,” Paige Francis, vice president of global marketing for Starwood Hotels, told Mashable.

Samsung’s Funny Mother’s Day Ad Reminds You How Bad Your Mom Is at Texting

Excerpt from this article, which details an ad that:

… looks at how your mom probably uses text messaging—or rather, misuses it. The whole thing is pretty funny, and nicely pokes fun without getting too mean. And it sticks the landing by reminding you that you shouldn’t be texting with Mom at all this [Mother’s Day].

You’ll also notice that some of the moms’ phone numbers are visible in the spot. If you dial them, you get to hear what they have to say in their voicemail messages.

You can also show off your mom’s funniest texts using hashtag #TextsFromMom for a chance to win a Galaxy S 6 edge.