The Social Media Genius of Keith Hernandez

Excerpt from this article:

That was the most-watched video, Hernandez and his cat getting the morning newspaper from his driveway, viewed more than 260,000 times, or about six times the capacity of Citi Field.

“I never thought that would be such a big deal,” Hernandez said recently. “Especially looking like I just woke up. It was even on the 5 o’clock news in Arizona with the sportscaster ending his segment with that tape.”

Hernandez would not be the first to discover the power of social media — and the subculture of animal photos and videos on it — but nothing in his fabulous life before made it obvious the latest turn would be social media star. Or maybe these days, that is the obvious turn.

“Life’s paths,” he said with a shrug.

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‘Brexit’ Debate Even Divides Cats (and Dogs) on Twitter

And, on a lighter note… Excerpt from this article:

It has spilled over to Twitter, where in moments of tension users often turn to pet memes.

Last week, Lilian Edwards, a law professor in Scotland, posted a picture of her cat on Twitter, curled up on a pillow and looking slightly sad, and added the hashtag #CatsAgainstBrexit, asking other cat owners to join her.

Soon thousands of cat owners who support British membership in the bloc posted pictures of their cats in a purportedly resentful or irritated state, attributing their dark mood to Brexit-induced depression. Never mind that cats are inscrutable.

More hashtags proliferated: the opposing #CatsForBrexit, as well as #DogsAgainstBrexit and #DogsForBrexit. Even hamsters and ferrets weighed in.

Twitter Cats to the Rescue in Brussels Lockdown

This is Maartje, a cat from Ghent, Belgium. She will not be intimidated. Photo Credit: Sigrid Dufraimont

Excerpt from this article:

As the hunt for terrorism suspects intensified in Brussels, the authorities requested that Belgians refrain from posting messages on Sunday that might expose or interfere with police operations.

The people of Twitter decided to respond with what will now be known as an internationally recognized symbol of solidarity: cat photos.

…Within the hour, magical Internet memes were deployed to cut the tension.

The cats appeared with machine guns, French fries and beer to comfort the citizens of Brussels, who need it: They were told to stay away from subways, schools and shopping centers as officials maintained the highest possible terror alert level, and no end to the lockdown is in sight.

So Here’s a Study About Internet Cats

"The Grumpy Guide To Life: Observations By Grumpy Cat" Book Launch Party

Excerpt from this article that looks at that eternal question, why do people love internet cats?

People are more than twice as likely to post a picture or video of cats than they are to post a selfie.

…According to a personality test, people who reported watching the most cat videos tended to be more agreeable — cooperative, friendly, trusting — than people who watched fewer of the videos.

…Frequent cat-video-watchers also tended to score high on a scale measuring shyness; they were more likely to agree with statements like, “I feel tense when I’m with people I don’t know well.”

…They also reported feeling less anxiety, sadness, and annoyance after watching cat videos. Who could stay upset when watching cats play patty cake, or stalk their owners, or pretend to be a tiny, furry wrecking ball?