Introducing The Social Network For Dogs

Dogly_1

Excerpt from this article on OgilvyDO:

“Dogs are becoming the new celebrities,” says Cory. “They have millions of followers, and people trust them. It’s not like if a celebrity is selling a product.” These doggy accounts, most of which started out as just amateur photographers and their pets, have morphed into media brands. “They have agents, book deals, apparel… On the flipside, there are these volunteer-run shelters trying to save dogs with very little time or resources.” Cory and Jane wanted to find a way to combine this love of storytelling with a way to do good, and so together they founded Dogly.

It works simply enough; you download the app and share images and stories with the Dogly community. When another member loves one of your photos (it’s all about the loves, not likes) that counts as a donation towards your chosen shelter. The more creative your content, the more loves you get, and the more good you do. Shelters also use Dogly to post updates on adoptable dogs, and the shelter with the most loves at the end of the month receives a $1,000 donation.

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UN’s “Click to Save the World” Website

Refugee Crisis in Europe Families forced to flee their homes.

Check out this website, which taps into both the digital behaviour of people absentmindedly clicking because they’re curious for the next step, along with various personalization elements thanks to the data that we share online. An interesting case study, and compelling way to nudge people to donate to the UN Refugee Agency. Click here to save the world.

Thanks to Olivia Boddy in London for sharing the link.