Excerpt from this article:
“Threading” is the practice of repeatedly replying to your own tweets on Twitter, without mentioning yourself, in order to create a (usually rapid) series of tweets “threaded” together that can weave a longer narrative than 140 characters ever could. In her piece, Levinson defined manthreading as when men, usually obnoxious men, do it. “They are typically ‘intellectual’ dribblings from men who love Explaining Things To Me (essentially a subtype of Online Mansplaining),” she wrote.
Are threads changing the way we talk?
This is the strange thing about threads, and the good thing, depending on who you ask. They are their own art form. Threads and storms straddle a certain fence, existing somewhere in that space between spoken and written word, often fully punctuated, but just as often full of traits meant to mimic the way we sometimes speak (or yell), like all caps. Jeet Heer, another “manthreader” called out in Levinson’s story, says threading (and really all of Twitter), allows print language to move much closer to what he calls “orality.” For Gretchen McCulloch, an Internet linguist and podcast host, threads are “a new-ish kind of discourse style,” not as stylized as a speech or an essay, and not as fragmentary as a conversation. “They bridge the gap.”
And with that, we end with some tweet thread best practices, from Mignon Fogarty, the podcast host:
1) Take the first tweet very seriously. “The first tweet is the most important,” she says. “In my mind, the first tweet is kind of a combination between a headline and a lede. It has to grab your attention.”
2) Edit yourself. “Like all other writing, it should be as long as it needs to be,” she says, “but usually that’s shorter than the writer thinks.”