TikTok Has Created A Whole New Kind Of Cool Girl

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…it’s a perfect encapsulation of egirls — a new kind of cool girl who was born and lives on the platform. She’s funny, she’s cute, she’s totally ’90s, and she knows exactly how to play with expectations…

Egirls have become a very visible demographic on TikTok — and, it appears, only on TikTok — consisting mainly of teenagers. The traits of an egirl are as ironic as they are oddly specific.

The makeup is the most iconic part of the look — thick black eyeliner with wings and cute little shapes drawn with the same eyeliner under the eyes. Usually the shapes are hearts, but sometimes they’re dots or x’s, and they’re drawn with the sure hand of someone who grew up idolizing beauty bloggers. Across the cheeks and nose is a bright sweep of blush, with a touch of highlighter just on the button end, usually sitting above a septum piercing. Lips have either a clear gloss or a dark matte lipstick.

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Teenagers think Google is cool, study by Google finds

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Today’s teenagers think Google and Google brands are cool, research funded by Google has found.

Google published “It’s Lit: A guide to what teens think is cool”, a “magazine” compiling the results of its research into Generation Z, characterised as those aged from 13 to 17.

The Google-funded research found Generation Z relied on brands to “shape their world”, and that Google was the third-most cool. Cool was defined by the researchers as “unique, impressive, interesting, amazing, or awesome”.

YouTube, which Google owns, came out at number one ahead of Netflix. Google’s web browser Chrome placed tenth, in front of Nike.

Why Foursquare and ‘Coolhunting’ Ruin Hole-in-the-Wall Food Gems

food truck line

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Found an awesome taco truck off the beaten path? Don’t go blabbing about it on Foursquare, you asshat! At least that’s what Brent Cox says over at The Awl, as he dissects a culture of “coolhunting” that’s ruining food fun in favor of perceived awesomeness: “There is something to be said for Just Experiencing something and letting the sole record of it be your memory.”

Plugged-In Over Preppy: Teenagers Favor Tech Over Clothes

Nicole Myers, 19, outside an Apple store in Midtown Manhattan, said a phone was “a better distraction than clothing.” CreditHiroko Masuike/The New York Times

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“It’s definitely more exciting for a lot of teenagers to have a new phone that can do lots of cool stuff than clothing,” said Nicole Myers, 19, a model in New York who emerged from an Apple store on Monday with a new iPhone that cost about $200. “A phone keeps you much more entertained. It’s a better distraction than clothing.”

Analysts and trend-spotters agree that a major shift in teenage trends, and in teenage spending, is underway. John Morris, a retail analyst at BMO Capital Markets, says that his regular focus groups with teenagers about what trends they find most appealing often stray from clothing.

…“Having a cool phone to show you’re plugged in is a huge part of people’s style, a huge part of life these days,” said Eva Chen, editor in chief of Lucky Magazine, adding that teenagers used smartphones to signal status in the way men used to do with ornate watches.