Excerpt from this article:
It remains an essential paradox of the city—that a place with so many people living so close together can also be so isolating. This is one of the phenomena that the photographer Peter Garritano hoped to explore in “Seeking,” a series of portraits of New Yorkers who have posted advertisements in the Strictly Platonic personals section of Craigslist. The world has acclimated to the fact that people might go online to find a mate, but there are fewer formal avenues through which to find friends, perhaps because friendship is not always acknowledged as something that people have to go out in search of. “We already know everyone’s looking for love,” Garritano told me in an e-mail. “I’m more concerned with our social requirements beyond romance.”
Garritano contacted his subjects through their ads (he got no response to “90 or 95%” of the messages he sent, he told me) then arranged the sittings, where he would come up with the mood for the shots more or less on the spot, based on the subjects’ personalities and his interactions with them. “Seeking” presents each portrait alongside the subject’s Craigslist ad, which, taken together, convey a dizzying range of interests, personalities, desires, projects, anxieties. Many of the people posting are new to town, hoping to get a foothold in New York life. “I’m not sure exactly how to approach the city,” a young man writes, adding that he figures that his chiselled looks could earn him some fast cash working in adult entertainment, if only he had a friend to advise him. Others are veteran New Yorkers in need of a change of pace.