Excerpt from this article:
Peers of mine had experienced both men and women “sliding” into their DMs on LinkedIn with more personal than professional goals in mind. One friend made what she thought was a professional connection in real life that led to a LinkedIn connection. Then she got an ambiguous message suggesting they get drinks to help “build the connection.” One friend met someone out at a bar one night and was later contacted by him on LinkedIn based off only a first name. Potential daters love as much information at their fingertips as possible, and app developers, who treat dating and networking like two sides of the same social media coin, have found big business in gathering that data.
So what’s behind the rise of career apps and dating apps that look almost identical to each other? It’s all about being forced to actively market ourselves to stand out in a hyper-competitive crowd. Work for millennials is a very different experience than it was for most of our parents or grandparents. We live in a gig economy. We stay at a job for shorter amounts of time, our email is almost always on, and independent contract work is on the rise. This economy creates a growing pressure for new professionals to learn how to sell themselves, to turn their skills and themselves into a single, coherent package someone will want to buy (or at least contract out).