Excerpt from this article:
A few years ago, when it suddenly occurred to us that the internet was a place we could never leave, I began to keep a diary of what it felt like to be there in the days of its snowy white disintegration, which felt also like the disintegration of my own mind. My interest was not academic. I did not care about the Singularity, or the rise of the machines, or the afterlife of being uploaded into the cloud. I cared about the feeling that my thoughts were being dictated. I cared about the collective head, which seemed to be running a fever. But if we managed to escape, to break out of the great skull and into the fresh air, if Twitter was shut down for crimes against humanity, what would we be losing? The bloodstream of the news, the thrilled consensus, the dance to the tune of the time. The portal that told us, each time we opened it, exactly what was happening now. It seemed fitting to write it in the third person because I no longer felt like myself. Here’s how it began.