Your Status Hijacking Game Is NOT About Cancer Awareness

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Excerpt from this article, about which Paul Matheson asked me to share this comment – “These awareness games do not make anyone Do anything”:

“It’s confirmed! I’m going to be a daddy” reads a friend’s Facebook status update. So I click the ‘Like’ button and type “Congrats!” into the comments.

Seconds later, I get this message sent to my Inbox:

Lol , you should not have liked or commented. Now you have to pick from one of these below and post it as your status. This is THE 2015 BREAST CANCER AWARENESS game. Don’t be a spoil sport, pick your poison from one of these and change your status, 1) Diarrhea again?! 2) Just used my boobs to get out of a speeding ticket 3) How do you get rid of foot fungus 4) No toilet paper, goodbye socks. 5) I think I’m in love with someone, what should I do? 6) I’ve decided to stop wearing underwear 7) it’s confirmed, I’m going to be a Mommy/Daddy! 8)Just won £900 on a scratch card. 9) I’m getting married. Post with no explanations. So sorry, I fell for it too. Looking forward to your post. Shhh don’t ruin it!

…The more I think about this, the more offensive it is. My sister is recovering from breast cancer. My mother died from cancer. How is this manipulative status hijacking “game” about raising awareness for breast cancer?

…The ice bucket challenge was important in another way: it forced action and donations as integral parts of the awareness campaign, resulting in millions of dollars being raised for research into a cure for ALS.

By contrast, this thoughtless Facebook status hijacking game has not raised one cent; has not educated about early detection or treatment. It has done nothing, except get people’s backs up.

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UN’s “Click to Save the World” Website

Refugee Crisis in Europe Families forced to flee their homes.

Check out this website, which taps into both the digital behaviour of people absentmindedly clicking because they’re curious for the next step, along with various personalization elements thanks to the data that we share online. An interesting case study, and compelling way to nudge people to donate to the UN Refugee Agency. Click here to save the world.

Thanks to Olivia Boddy in London for sharing the link.