Excerpt from this article:
It’s “Damn, Daniel,” a series of Snapchat videos that Joshua Holz, a high school sophomore, filmed of his friend, Daniel Lara, during sixth period at Riverside Polytechnic High School in California.
It literally consists of Joshua repeating “Damn, Daniel,” over and over again while filming his friend, who looks only a little uncomfortable. The phrase “back at it again with the white Vans” is also repeated. This particular catchphrase has delighted corporate America.
… Tay Zonday, whose viral video “Chocolate Rain” was almost a decade ahead of its time (and before the “Ellen” show started explaining memes to older generations), expressed some concern over email.
“Today, the lightning of fame can strike any kid with no experience and no business plan,” wrote Mr. Zonday, who at 33 is an elder statesman of viral Internet fame.