The best memes are nonsense and I love ‘karma is a bitch’

Excerpt from this article:

That legacy, thank goodness, lives on with the latest meme out of lip-synching app musical.ly, brought to you by dozens of creative Chinese teenagers.

Called the Karma’s a Bitch Challenge, the joke is both simple to explain and impossible to explain, similar in spirit to classic Vine entries like “back at it again at Krispy Kreme,” “wtf is a chonce,” and “SKITTLES.” Simply put: teens lip-synch to a sound clip from The CW’s Riverdale, a show that is, itself, non-stop delirious nonsense and an absolute joy to watch. The clip is of Veronica Lodge — played by new Hollywood “it girl” Camila Mendes — saying “karma is a bitch,” in response to some news about a horrific car accident. After that, the lip-synchers change their outfits, expressions, or makeup in some dramatic way and the audio cuts to a clip from Kreayshawn’s 2011 viral hit “Gucci Gucci.” It makes no sense at all and why should it? It’s fun to watch. Each entry is approximately 12 seconds of bliss — far more than any of us has been conditioned to expect on the internet on any given day.

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