UPDATED (Feb 6): A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time

Excerpt from this article:

Egg Gang’s account @world_record_egg first published the egg photo on Jan. 4.

“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this,” the post says.

By Sunday morning, the egg photo had around 9 million likes; within 10 hours that number had doubled, breaking Jenner’s record. The egg appeared to be getting around a million likes per hour once it started going mega-viral on Sunday.

BuzzFeed News reached out to the mysterious egg account, and the account holder replied that it was actually being run by “Henrietta” — a chicken from the British countryside. Henrietta declined a phone interview but agreed to answer questions via email.

See also this update

UPDATE Feb 6, 2019: And more revealed about the egg, “Instagram’s most-liked egg cracks to reveal a mental health advert” (link to article on BBC).

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Twitter is thinking about killing the Like button — but don’t hold your breath

Excerpt from this article:

The source was a Twitter event last week, where CEO Jack Dorsey reportedly said he “wasn’t a fan of the heart-shaped button” and “would be getting rid of it soon.” As the Telegraph piece traveled, that quote was taken as an immediate threat that the Like button’s days could be numbered.

Users responded to the report angrily, noting that the Like button allowed them to support others and offer solidarity. Some expressed fears that without the button, retweets and argument would be the only means of communication.

But the threat may not be quite as imminent as it seemed.

Vice dares Facebook users to burst the filter bubble by liking posts they hate

Excerpt from this article:

To prevent these narrow worldviews, the agency has created an online tool that connects to a user’s Facebook profile and analyses what they have already liked, mapping out their political and ideological standpoint. The tool then suggests a list of pages, people and groups the person is most likely to hate and encourages them to like those as well.

Now Netflix Is All Thumbs

Excerpt from this article:

Stars were on the out for several reasons. For one, Netflix was transitioning from a DVD rental business to a streaming company. It was less reliant on you telling it what you liked (via ratings), because it could already tell what you liked — simply by analyzing what you had watched.

And there tended to be a gulf between the two behaviors. People rated aspirationally, but they watched situationally. Yes, you did give That Important Documentary five stars when you got around to watching it, but at the end of a trying day at the office, you more often settled on viewing some pleasing pap like “The Ridiculous 6.”