Twitter is thinking about killing the Like button — but don’t hold your breath

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The source was a Twitter event last week, where CEO Jack Dorsey reportedly said he “wasn’t a fan of the heart-shaped button” and “would be getting rid of it soon.” As the Telegraph piece traveled, that quote was taken as an immediate threat that the Like button’s days could be numbered.

Users responded to the report angrily, noting that the Like button allowed them to support others and offer solidarity. Some expressed fears that without the button, retweets and argument would be the only means of communication.

But the threat may not be quite as imminent as it seemed.

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Vice dares Facebook users to burst the filter bubble by liking posts they hate

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To prevent these narrow worldviews, the agency has created an online tool that connects to a user’s Facebook profile and analyses what they have already liked, mapping out their political and ideological standpoint. The tool then suggests a list of pages, people and groups the person is most likely to hate and encourages them to like those as well.

Now Netflix Is All Thumbs

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Stars were on the out for several reasons. For one, Netflix was transitioning from a DVD rental business to a streaming company. It was less reliant on you telling it what you liked (via ratings), because it could already tell what you liked — simply by analyzing what you had watched.

And there tended to be a gulf between the two behaviors. People rated aspirationally, but they watched situationally. Yes, you did give That Important Documentary five stars when you got around to watching it, but at the end of a trying day at the office, you more often settled on viewing some pleasing pap like “The Ridiculous 6.”

TFW You Fall Out of Love With “Like”

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People mean something specific when they complain about the internet — they’re sick of the social media overwhelm, of refreshing feeds in the toilet or stealthily under dinner tables. This year, there’s even more to be sick of: fake news, ugly arguments in the comments, the incoming president’s bizarre, misspelled, inflammatory Twitter feed.

Peak social media has effectively staged a coup on my preferred means of self-expression. When I was younger I had private journals online, anonymous friends to chat about music with, and multiple different screen names (remember those?). Beyond longing for a simpler time, though, it’s that I don’t remember ever having been a person who prized arbitrary “sharing,” in the social sense, to the extent that I do now.

Recently I noticed it took great effort not to post a joke I thought of in the shower on Twitter. I should Tweet this, I thought, and then wondered why I felt the need to share it at all. If a Tweet falls in the shower and no one is around to RT, was it really that good a thought? What a strange way to live, constantly commodifying one’s own inner world.