UPDATED (Feb 6): A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time

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Egg Gang’s account @world_record_egg first published the egg photo on Jan. 4.

“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this,” the post says.

By Sunday morning, the egg photo had around 9 million likes; within 10 hours that number had doubled, breaking Jenner’s record. The egg appeared to be getting around a million likes per hour once it started going mega-viral on Sunday.

BuzzFeed News reached out to the mysterious egg account, and the account holder replied that it was actually being run by “Henrietta” — a chicken from the British countryside. Henrietta declined a phone interview but agreed to answer questions via email.

See also this update

UPDATE Feb 6, 2019: And more revealed about the egg, “Instagram’s most-liked egg cracks to reveal a mental health advert” (link to article on BBC).

Twitter is thinking about killing the Like button — but don’t hold your breath

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The source was a Twitter event last week, where CEO Jack Dorsey reportedly said he “wasn’t a fan of the heart-shaped button” and “would be getting rid of it soon.” As the Telegraph piece traveled, that quote was taken as an immediate threat that the Like button’s days could be numbered.

Users responded to the report angrily, noting that the Like button allowed them to support others and offer solidarity. Some expressed fears that without the button, retweets and argument would be the only means of communication.

But the threat may not be quite as imminent as it seemed.

Vice dares Facebook users to burst the filter bubble by liking posts they hate

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To prevent these narrow worldviews, the agency has created an online tool that connects to a user’s Facebook profile and analyses what they have already liked, mapping out their political and ideological standpoint. The tool then suggests a list of pages, people and groups the person is most likely to hate and encourages them to like those as well.

Now Netflix Is All Thumbs

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Stars were on the out for several reasons. For one, Netflix was transitioning from a DVD rental business to a streaming company. It was less reliant on you telling it what you liked (via ratings), because it could already tell what you liked — simply by analyzing what you had watched.

And there tended to be a gulf between the two behaviors. People rated aspirationally, but they watched situationally. Yes, you did give That Important Documentary five stars when you got around to watching it, but at the end of a trying day at the office, you more often settled on viewing some pleasing pap like “The Ridiculous 6.”

TFW You Fall Out of Love With “Like”

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People mean something specific when they complain about the internet — they’re sick of the social media overwhelm, of refreshing feeds in the toilet or stealthily under dinner tables. This year, there’s even more to be sick of: fake news, ugly arguments in the comments, the incoming president’s bizarre, misspelled, inflammatory Twitter feed.

Peak social media has effectively staged a coup on my preferred means of self-expression. When I was younger I had private journals online, anonymous friends to chat about music with, and multiple different screen names (remember those?). Beyond longing for a simpler time, though, it’s that I don’t remember ever having been a person who prized arbitrary “sharing,” in the social sense, to the extent that I do now.

Recently I noticed it took great effort not to post a joke I thought of in the shower on Twitter. I should Tweet this, I thought, and then wondered why I felt the need to share it at all. If a Tweet falls in the shower and no one is around to RT, was it really that good a thought? What a strange way to live, constantly commodifying one’s own inner world.

I accidentally liked a six-week-old photo on Instagram. What do I do?

Illustration for social media column

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One of the most luxurious guilty pleasures made possible by social media is methodically working your way through a new acquaintance’s profile, noting years of bad haircuts, weight gain and loss, and changes in job, partner and political views.

…Everybody lurks. Only the blithe let on.

Discussing social media in person is gauche at the best of times – my rule of thumb is to never make explicit reference to any post more than 24 hours old and, when possible, to act as though I’ve been made aware of a recent holiday or break-up via clairvoyance or extreme empathy.

But it is all too easy to betray your presence on your target’s profile by accidentally liking a post, thus prompting a notification exposing you as a creep.

If you have over 25 photos on Instagram, you’re no longer cool

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A recent Washington Post article chronicled the way one teen uses social media and revealed the importance of Instagram in the life of social teens today. One of the most interesting moments in the article was learning that teens are now curating their Instagrams and deleting photos that don’t get enough likes. The teen profiled in the Washington Post article had 604 followers and only 25 posts on her account.

…Dan’s been sharing pictures on the photo-sharing app since he was 13 years old, and says he posts roughly two to three times per week. Yet if you look at his account, he only has 15 posts.

“I’ve deleted some,” he tells Tech Insider. “Usually if someone has over 500 followers and posts a picture, they expect it to bring in at least 60 likes, anything less usually means the picture will be deleted.”

…Mastering the art of Instagram sounds a lot like fishing: The photo is bait and the engaged followers are the fish. If one type of bait isn’t working, you toss it and try another.