Excerpt from this article:
Famous or possibly hoping to be, they are members of a chorus, voices resonating in supersize captions, some as long as 300 words, published not on Facebook or Tumblr, as you may suspect, but on their Instagram feeds.
Champions of the long-form post, they are confounding expectations.
Instagram, after all, was conceived as a photography app, a place to post the contents of a fancy meal, catch the play of light on a tousled bed, celebrate a professional coup, show off a bikini body or a family trip to the beach.
It’s flourishing now as one of the web’s most compelling storytelling platforms, a repository for uplifting confessions, compressed screeds, some with candidly political overtones, self-help digests, mini essays and speculative musings and, perhaps most compellingly, serialized memoirs in sound-bite form.
No question, the long-form caption is trending…