The Biggest YouTube Beauty Secret Has Nothing To Do With Makeup

selfie

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“Since it’s a ring of light, you have this beautiful neutral zone in the middle and a ring of light around the face, so it gives a soft glow along the edges,” explains Musick. “It’s not a single source hitting your face, so it really helps wash out any blemishes. You don’t need to worry about light placement. You just put it right in front of you and it illuminates you appropriately. It’s really easy.” You’ll need a light stand to attach it to and that’s about it. Most come with a mount in the center of the circle for a camera or phone.

But as you can see here in a few (horrible) selfies I took at Racked HQ both in natural light and with hideous overhead office fluorescent lighting, I no longer have undereye bags or weird facial blotches. It also makes a fetching ring in your pupil that really makes your eyes pop, though if you wear glasses this reflection poses problems.

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Instagram Influencers Are All Starting To Look The Same. Here’s Why.

Instagram Influencers Are All Starting To Look The Same. Here's

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Social media influencers these days are starting to look like beauty clones. You know the look: a full pout, perfectly arched eyebrows, maybe some expertly applied eyeliner, topped off with a healthy dose of highlighter and cheek contouring. With a few makeup brushes, a contour palette and some matte lip color, you can be well on your way to looking like everyone else.

Thanks to the internet, Weingarten said, people no longer have to travel to see beauty trends from all over the world, nor do we need to wait for them to make their way to us. Because of that, we learn about trends that are popular in other parts of the world more quickly than we ever would have in the past, and we can participate in them. (Just think about Korean beauty and how quickly it exploded in the U.S. You can even buy specialty products at CVS and Walgreens.)

Those Lips! Those Eyes! That Stubble! The Transformative Power of Men in Makeup

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My favorite person on Instagram these days is a guy who matches his makeup to his snacks.

…Watching Skelotim at work is mesmerizing. He slickly sets his makeup routine to pounding pop music, transforming from a regular dude into a sparkling vision of the fabulously strange. It’s just like Cinderella twirling around and around until she finds herself wearing a poufy blue ball gown, except Skelotim is changing into a Flamin’ Hot Cheeto. In the age of the selfie, what more appropriate canvas is there for an internet artist than his own face?

Skelotim is one of a handful of young men who have primped and preened their way into the female-centric world of Instagram and YouTube makeup artistry.

 

The Makeup Shake-Up

Illustration by Erik Carter

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A search for “make-up tutorial” on YouTube retrieves more than 20 million results, most of which aren’t as dramatic as Phan’s gender-bending performances… Many of these videos simply help viewers learn professional makeup techniques at home: the angular wings of a cat-eye, say, or smoky eyes just like Kim Kardashian’s. But with those basics covered, the ironclad law of web content — that there must always be more — has now brought us tutorials that go beyond these utilitarian roots and into territory that is artsier, weirder and far more subversive… These are more than viral stunts. The looks and trends explored in the more outré tutorials are often ones that are ignored by mainstream beauty publications and outlets, perhaps because the videos’ techniques are geared toward those with darker complexions and gender nonconformists. But the Internet can afford the space to include them, because the Internet has room for everyone. Seen this way, even a tutorial as seemingly impractical as Phan’s is about much more than learning extreme contouring techniques — it’s a means of expanding traditional notions about beauty, to the point where they explode.

Mirror, Mirror in the App: What’s the Fairest Shade and Shadow of Them All?

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On Thursday, L’Oréal will introduce an app that turns the front-facing iPhone and iPad camera into a makeup mirror that allows customers to virtually try on more than 300 cosmetic products and see immediately different looks or complete makeovers on their own faces.

They can pout, sneer, move in and out of changes in lighting or shadows, and the virtual makeup stays as if it had been painted on. (A recent test confirmed that the virtual makeup will move with expressions, although vigorous head-shaking seemed to dislodge some heavy eye shadow a bit.)

The app, called Makeup Genius, was developed in partnership with Image Metrics, a company known for its facial mapping in movies and video games.