Chinese Kids Are Getting Their Parents, Their Parents’ Parents, And Their Parents’ Parents’ Parents Involved In A Meme

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The videos are being shared on video app Douyin, the Chinese version of TikTok, under the challenge name, “Four generations under one roof.”

People are absolutely loving it.

 

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Why Twitter’s #HimToo Mother-and-Son Saga Was a Satisfying Social Media Moment

Screenshots of the original tweets side by side.

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It was a social media saga that took the form of a three-act play: First a mother’s politicized Twitter post about her son, featuring a picture of him posed ridiculously and her complaints about his lack of dating life due to “the current climate of false sexual accusations,” went viral. Soon it inspired a wave of parodies: people posting about their “sons’ ” problems in the “current climate.” (Marty McFly can’t go on dates because his mother made a pass at him at prom!) Then the actual son at the center of it all spoke up to clarify that he had no idea what his mom was talking about.

How Do You Turn an Ad Into a Meme? Two Words: Dilly Dilly

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…A nonsense phrase from an advertisement set in medieval times has broken through to become a common barroom cheer and online force to an extent that in some ways has exceeded its pre-social-web predecessors.

Dilly dilly.

In an advertisement that debuted in August, citizens of a fictional world approach their king, presenting increasing quantities of Bud Light as offerings. The king names each person a “friend of the crown,” then leads the banquet hall in a call-and-response toast in which they all repeat “dilly dilly.” When a man instead smugly presents “a spiced honey mead wine that I have really been into lately,” he is shuffled off to the “pit of misery.”

The implication is that Bud Light is for you and all of your friends; fancy craft beer is only for yourself.

The ad makers had succeeded in creating a genuine meme, which can’t simply be bought by expanding an advertising budget. Attention in social media is harder to buy than a 30-second spot after a punt.

And while memes churn through popular culture at a rapid pace, they are rarely spawned from television advertisements, a medium that has been hit hard by cord-cutting and ad-skipping technology.

“Consumers today have so many more options and things to occupy their time,” said Andy Goeler, Bud Light’s vice president of marketing. “They’re not waiting for the next ad to come on either their mobile phone or TV. It’s much harder today to break through and to connect with that consumer base out there because of all of the multiple options they’re exposed to.”

We Should Probably Have a Conversation About ‘Damn, Daniel’

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It’s “Damn, Daniel,” a series of Snapchat videos that Joshua Holz, a high school sophomore, filmed of his friend, Daniel Lara, during sixth period at Riverside Polytechnic High School in California.

It literally consists of Joshua repeating “Damn, Daniel,” over and over again while filming his friend, who looks only a little uncomfortable. The phrase “back at it again with the white Vans” is also repeated. This particular catchphrase has delighted corporate America.

… Tay Zonday, whose viral video “Chocolate Rain” was almost a decade ahead of its time (and before the “Ellen” show started explaining memes to older generations), expressed some concern over email.

“Today, the lightning of fame can strike any kid with no experience and no business plan,” wrote Mr. Zonday, who at 33 is an elder statesman of viral Internet fame.

 

Teens Are Doing the #KylieJennerChallenge and It Must Stop

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Excerpt from this article (OMG the photos!):

While Kylie Jenner has asserted that her apparently enhanced lips are natural, teenagers have taken to harming theirs to duplicate the Keeping Up With the Kardashians star’s puffy-pouty look.

If you put your the lips into a small glass container like a shot glass and suck as hard as possible, you can get them to briefly swell in a way that looks like you’ve just had a cosmetic injection. But the results of this do-it-yourself method can also be disastrous, with lips heavily bruised and even tearing.

Many people posted pictures and videos of their own debacles under the hashtag #KylieJennerChallenge, which took off Sunday evening.