People Use 10-Year Challenge to Show How Devastatingly Different Our Planet Looks

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Around the globe, environmental organizations are taking advantage of the #10YearChallenge to show just how different our planet looks now versus then.

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Facebook’s ’10 Year Challenge’ Is Just a Harmless Meme—Right?

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Imagine that you wanted to train a facial recognition algorithm on age-related characteristics and, more specifically, on age progression (e.g., how people are likely to look as they get older). Ideally, you’d want a broad and rigorous dataset with lots of people’s pictures. It would help if you knew they were taken a fixed number of years apart—say, 10 years.

Sure, you could mine Facebook for profile pictures and look at posting dates or EXIF data. But that whole set of profile pictures could end up generating a lot of useless noise. People don’t reliably upload pictures in chronological order, and it’s not uncommon for users to post pictures of something other than themselves as a profile picture. A quick glance through my Facebook friends’ profile pictures shows a friend’s dog who just died, several cartoons, word images, abstract patterns, and more.

In other words, it would help if you had a clean, simple, helpfully labeled set of then-and-now photos.

The 2009 vs. 2019 Meme Is a Gift From Our Smartphones

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You saw it. We saw it. Everyone saw it. Slowly but surely this past weekend everyone started posting current pictures of themselves next to photos from 2009. Largely marked #2009vs2019 or #10yearchallenge the posts flooded Twitter, Facebook, and Instagram. As might be expected, the meme quickly got picked up by those looking to make a point about the state of the world—or get LoLs—through posting political images or jokes about celebs, but the more personal side of it, the actual nostalgia bit, is a gift given to us by our devices.

The reasoning is simple: By 2009, thanks to the boom in smartphones, most folks had very decent cameras in their pockets at all times.

The best memes are nonsense and I love ‘karma is a bitch’

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That legacy, thank goodness, lives on with the latest meme out of lip-synching app musical.ly, brought to you by dozens of creative Chinese teenagers.

Called the Karma’s a Bitch Challenge, the joke is both simple to explain and impossible to explain, similar in spirit to classic Vine entries like “back at it again at Krispy Kreme,” “wtf is a chonce,” and “SKITTLES.” Simply put: teens lip-synch to a sound clip from The CW’s Riverdale, a show that is, itself, non-stop delirious nonsense and an absolute joy to watch. The clip is of Veronica Lodge — played by new Hollywood “it girl” Camila Mendes — saying “karma is a bitch,” in response to some news about a horrific car accident. After that, the lip-synchers change their outfits, expressions, or makeup in some dramatic way and the audio cuts to a clip from Kreayshawn’s 2011 viral hit “Gucci Gucci.” It makes no sense at all and why should it? It’s fun to watch. Each entry is approximately 12 seconds of bliss — far more than any of us has been conditioned to expect on the internet on any given day.

Edinburgh nightclub meme: What was being said

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Actually, the two were at school together and hadn’t seen each other for a while – the now famous photo was taken as they were having a quick catch up.

Lucia admits she was pretty much ready to go home – which explains her expression.

And have they learnt anything from the experience?

“I probably wouldn’t have worn that shirt if I’d known I was going viral, I guess,” said Patrick.

“But… nah, not really. It’s just one of those things.”

Lucia said: “I’m just glad I did my make-up that night.”

I’m Not Here to Make Friends: The Rise and Fall of the Supercut Video

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The length and reach of these classic ‘cuts varied, as did their intent. Some were merely having fun, pointing out ridiculous, overused catch-phrases; others were serving as a sly bit of cultural commentary. A few of the best supercuts, like “I’m Not Here to Make Friends,” were both. “It was about exposing the tropes,” says Juzwiak. “One of my obsessions—and maybe my chip on my shoulder—are things that treat viewers like they’re dumb. And when you see the pattern, you hit back at it.”

But the ease of making supercuts also led to a glut of clips that were far less effective than the ones that had initially criss-crossed the web in 2008. Some of the new supercuts were at once more completist and less focused, collecting scenes that may have shared some connection, but didn’t make a real point: As much work as it takes to put together something like “50 Heartbreaking Movie Moments,” it feels more like an all-inclusive montage than a specific supercut. The very term had become a trope. “I’ve seen ‘supercut’ used to describe videos that are just things edited together,” says Robson.