5 Things You Can Get in India With a Missed Call

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Excerpt from this article:

Want to transfer funds from your account? Give your bank a missed call. Want to hear Bollywood music? Dial a number and hang up.

Making a missed call by calling a number and letting it ring is a popular way of communicating in India because the caller doesn’t have to spend money. Marketing companies, politicians, banks and others now use this practice to reach millions who have cellphones but limited means.

Here are five things you can do in India by ringing a number and hanging up.

Unilever’s Keith Weed: Mobile phone marketing is the key to reaching remote areas – video

Video can be viewed here:

Unilever’s chief marketing officer Keith Weed joins Mark Sweney in the Guardian Speakers’ Lounge at the Cannes Lions festival to discuss how the multinational markets its products in hard-to-reach parts of the globe. Weed highlights the importance of mobile technology and describes a campaign in rural India which tapped into the phenomenon of utilising ‘missed calls’ to save on bills