Excerpt from this article:
I’ve been writing newsletters for the past couple decades. Which means I’ve seen them die and come back about eight times. And each time, their supposed death comes as just as much of a shock to everyone as it did the time before. They never died. They’re the best communication tool you have. And they are built upon the one internet platform that, unlike all the rest, never lets you down.
The 6 Ps of Newsletters
Personalized: We complain a lot about the quality of our social media feeds. In fact, aside from United Airlines and that Solo movie, we probably complain about them more than anything else. The feeds themselves are bad, and to make matters worse, everyone wants a piece of your bad feed: The advertisers, the person you barely know who always comments on your family photos, Putin. Left in the hands of an algorithm (that is at once a technical marvel, and a complete asshole) the feeds are always unsatisfactory. Your email inbox feed is controlled by a human (and even better, that human is you). Your email inbox is the one feed over which you have absolute control.