Excerpt from this article:
It’s not that we have extra time and money to shop; we have precisely the opposite. A few years ago, my 85-year-old father had a stroke that forever altered his daily life. Even though he has a generous, old-economy pension, he now barely breaks even each month, thanks to six figures of annual medical expenses, including 24-hour care at home. Often, when my dad needs something, he needs it now. He can’t shop on his own, and his caretaker can’t spend her life going to specialty pharmacies and medical supply stores. So Amazon Prime has been his lifeline.