Excerpt from this article:
Every day for more than a year, Joey, a 15-year-old high-school student, has logged on to Instagram and posted the exact same photo of Otis, a cartoon cow from the children’s TV show Back at the Barnyard, to an account that now has almost 30,000 followers.
“For the first couple weeks, the account was only followed by my friends mostly, and a few other people I didn’t know,” said Joey, who, like all the teenagers quoted in this story, asked to be referred to by his first name only. “Over time, it just started to grow crazy amounts of followers, so I started to get committed and continue to run it.”
“Same photo every day” accounts are a subgenre of interest-based “daily” accounts, dedicated to posting one thing within a set theme every day. But over the past year, they’ve become more popular. “It’s just trendy now,” said Lily, a 19-year-old who posts the same photo of her friend every day.