Excerpt from this article:
There are other fact-checking outfits, like PolitiFact, which is operated by the Tampa Bay Times, orat the Annenberg Public Policy Center at the University of Pennsylvania. But Snopes has kicked around the internet since 1994—which makes it almost as old as what we once called the World Wide Web. In this age of untruth, it has become an indispensable resource. Should your friend’s sister start a conspiracy trash fire in a Facebook comment thread, Snopes is a reliable form of extinguisher. Because of this reputation, Snopes was listed as a partner in a Facebook fact-checking effort announced last fall after the social media giant acknowledged it had become a conduit for fake news. Potentially false stories could be flagged by users and an algorithm, and then organizations like Snopes, ABC News, and the Associated Press would be tasked with investigating them.
As pretty much anyone knows, the truth can be a slippery bastard. Getting to the bottom of something requires what you might generously call a fussy personality. Mikkelson possesses that trait. He spends hours writing a detailed analysis of a claim and feels frustrated when readers just want a “true” or “false” answer. He’s got the worldview of Eeyore, had Eeyore been obsessed with cataloging the precise history, variety, and growing seasons of thistles in the Hundred Acre Wood. He can even get pessimistic about whether his work makes a difference. “Since a lot of this stuff is really complicated, nuanced stuff with areas of gray, it requires lengthy and complex explanations,” he said. “But a lot of the audience, their eyes just tend to glaze over, and it’s just, they don’t want to have to follow all of that. So they just fall back on their preconceptions.”