Who is ‘cliff wife’? What is a ‘wife guy’? Why is it a meme?

Excerpt from this article:

A man was walking with his wife, when she fell down a small hill; it was quite a tumble and she was shocked, but pretty much uninjured. The man – YouTuber Shaun McBride – decided to film the whole thing, before uploading it as some kind of inspirational brush-with-death morality tale.

“I watched my wife fall off a cliff … you’re [sic] whole world can change in a matter of seconds,” he wrote.

For many, it is breathtakingly funny: from the unnecessary drama, to the truly small cliff, to the terrible editing, which clearly reveals how much of his own wife’s words McBride cut out.

For the Outline, Tom Whyman explains: “A Wife Guy is defined by the fact that they have done something which involves a wife, whether their own or someone else’s — call this a Wife Event. A Wife Event can take many forms, but it necessarily involves the internet in some way (a long-distance online relationship; a fake social media account; a prominent Instagram presence) and, when discovered, will be widely discussed online. The tone of this discussion will typically be mocking.”

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