Do you speak 2016?

Excerpt from this article:

It is impossible to know what new words will become fashionable in the year ahead: some of the buzzwords of 2016 have not yet been coined. But a few of the trends likely to shape the year are apparent, and they provide hints about the vocabulary that may be in vogue.

Technology is a reliable source of new words. Many of them jump from noun to verb, as “fax”, “e-mail”, “Google” and “Face­book” did. Whichever social network, say Slack (office-workers) or This (long-form journalism aficionados), becomes a breakout darling can expect its name to become an ordinary verb (“Slack me later”). One to watch is Venmo, which lets people send each other small payments (“Just venmo me”).

Some companies fight the “genericide” of their trademarks. Adobe, for example, campaigned to replace “to photoshop” with “to enhance using Adobe® Photoshop® software”. But they are powerless to stop it.



We Don’t Need Another Cronut

Excerpt from this article (it’s a great article overall about trends, virality and tapping into the next great thing, though I’ve added some emphasis to denote the digital/social media aspects):

Seen with the clarity of hindsight, it’s evident that the magic propelling the Cronut wasn’t just that it came after the cupcake, but that it was the cupcake’s perfect opposite, an un-cupcake, an antidote to cupcake fatigue. The name is novel. The backstory is clever. Unlike form-over-function cupcakes — beautiful often at the expense of flavor, more craft project than foodstuff — Cronuts are technique-driven, complex pastries that embody the virtues both of innovation and culinary skill. Unlike cupcakes’ white-noise ubiquity, Cronuts (which Ansel savvily trademarked, only he can make and sell them under that name) are available from few locations and in limited quantities; their scarcity is part of their allure. (And, for that matter, it’s part of the social media frenzy that surrounds them: the hours-long line elevated to lifestyle performance.)

So if you want to figure out what the next Cronut is, the wrong move is to sit down and try to dissect the pastry itself. Instead, deconstruct the precise confluence of moods, interests, motivations, and areas of fatigue that it was born into in 2013, and figure out what the analogs to all those are right now. Trends are driven by broader forces: Kale and quinoa are driven by an obsession with healthfulness and nutritional density, artisanal-everything is a backlash to the sterility of mass production, toast with fancy things on it looks incredibly pretty on Instagram. And not all these forces are consumer-side: The sudden glut of hip chicken sandwich restaurants isn’t the result of some shady collusion of culinary illuminati; rather, it nails the intersection of comfort food, Southern food, and fast-casual’s potential for extraordinary (and extraordinarily scalable) profits.

So, what is the new Cronut? I’ll be shocked if it’s anything close to a mash-up dessert or a dish with a clever portmanteau name. Still, the future is ultimately a product of the past. It stands to reason that we should be able to look around at where we are today, and figure out what’s to come. Here are some predictions for the (short-term) future of food.

Viral style: Why are we obsessed?



Excerpt from this article:

Fashion trends, like TV shows, used to be presented as one-way conversations, but consuming fashion today is a social activity, says Asos daily content editor Daniell Radojcin. “Now girls can interact with a video by liking it, they can post a comment on it, they can share it with their friends on their social media feed,” she says. “Our consumer is far more likely to react to a Suki Waterhouse selfie from the front row of Chanel than an anonymous model walking on the Chanel catwalk”.

… Kingham says she thinks about whether pieces are “instagrammable” before signing up a new designer because fashion that is visually eye-smacking is easier to capture online than more subdued pieces. Footwear label Joshua Sanders and swimwear label Kiini are two recent examples of brands she has taken on thanks to their instant visual appeal. Julia Fowler, co-founder of retail analytics company Editd, agrees that consuming fashion through social media is changing what we buy: “We’ve noted block colours, contrasting prints and eye-catching embellishments perform well, whereas the softness of a cashmere sweater is much harder to communicate.”

… “We are living in an age of instant accessibility and information democracy,” agrees Topshop’s Markham. “Everything we do is driven by our customer who has a constant appetite for newness and approaches trends with a desire to buy and wear now”. It’s not just high street retailers; design houses like Burberry and Moschino capitalise on online buzz by making sure that pieces seen on the catwalk and worn by front row A-listers are available to buy immediately.

Top Social Marketing Trends to Watch in 2014


Excerpt from this article:

If the Internet revolutionized the notion of commerce in America, then it was the rise of social media that revolutionized how goods and services are marketed. Yes, not so long ago social media was the next great frontier in marketing. Today, that frontier is all around us.

This notion is hardly lost on modern marketers. However, what is of paramount importance is navigating the ever-shifting landscape of social media to ensure the widest exposure possible. After all, it is only through innovation and staying ahead of the curve that marketers will reach their target demographic across a wide variety of platforms.

And it is indeed a “wide variety.” So with that in mind, here are some current trends that look at all areas of social in order to help marketers craft winning strategies.

Internet Trends 2014 – Redesigned

From this link:

Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.

But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.

So this year, here’s my humble attempt at redesigning them!