Incoming College Students Are Re-creating Facebook on Instagram

Excerpt from this article:

By the time many college freshmen arrive on campus this fall, they’ll have already met their roommate, their core friends, and many of their classmates on Instagram. They’re connecting through class accounts, Instagram pages set up by one or several incoming members of a college’s freshman class to help everyone meet before the school year officially starts.

These accounts have names such as @penn2023_and @AUclassof2023, and they typically feature user-submitted photos and paragraph-long biographies of incoming students, often including their intended major, whether they’re looking for a roommate, and their personal Instagram handle. “Hey!” the caption on one recent class page reads. “I am from Overland Park, Kansas and plan to major in environmental and natural resources. I love anything outdoors (hiking, kayaking, hammocking) and i’m always down to get food!!! I am definitely interested in rushing! I would love to talk to you guys, (i need a roommate!!) so please DM me about anything!:)”