People are putting ((( echoes ))) around their names on Twitter – here’s why

People are putting ((( echoes ))) around their names on Twitter - here's why

Excerpt from this article:

If you’ve been on Twitter lately, you’ve probably noticed people with brackets around their name.

If not, it basically looks like this: ((( Ashitha Nagesh )))

There’s a reason for this – and it’s not immediately obvious.

People are adding the brackets – known as ‘echoes’ – to their names as part of an online anti-racist movement.

Discrimination by Airbnb Hosts Is Widespread, Report Says

Commenting on an article of this title that found that “fictional guests set up by the researchers with names like Lakisha or Rasheed were roughly 16% less likely to be accepted than identical guests with names like Brent or Kristen,” a blogger describes how:

Three times, I’ve had requests to stay at a place denied only to find the space still listed as available hours later. Two of those times, I asked @triciawang to make inquiries at those same spaces to see what would happen and both times she was told to go ahead and book. (Obviously I didn’t take them because who wants to stay at the home of someone who doesn’t want you to?)

As a result, I’ve used @airbnb a lot less over the past two years. I still book on the site occasionally but more often I’ll either have the other (white) people I’m traveling with book the airbnb for us or I avoid the service entirely and stay at hotels.

The John Lewis Christmas advert is out, and the real John Lewis is bracing himself for the Twitter onslaught

Which came first - John Lewis or John Lewis?

As this article says, “a computer science educator from Virginia didn’t know what he was getting himself into when he snagged the @JohnLewis username on Twitter”:

Lewis, who describes himself as a “computer science educator, father of four, social liberal, atheist and not a retail store,” receives numerous messages every day from mistaken Twitter users asking him about discounts, making complaints, and talking about the shop’s Christmas advert.

… A lesser man would change his handle, set his account to private, or abandon Twitter entirely – but not Lewis.

Multiple times a day he takes it upon himself to reply and correct people mistaking him for the shop, turning himself into something of a Twitter celebrity.

He’s so popular, in fact, that some people have accused him of being a fictional marketing character created by the retail giant – but could John Lewis really be that clever?

Update, December 2, 2015: Here’s a fun article where John Lewis (the retailer) has sent John Lewis (the @JohnLewis guy) a telescope to thank him for being such a good sport.