The Ugly Business of Beauty Apps

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The Hand Has Its Social Media Moment

Excerpt from this article:

The disembodied hand has a sinister cinematic reputation. In horror films, it can be seen scampering across the screen, enacting nefarious deeds — murder, usually. But on social media, the hand has been cast in a new role, as a symbol of artisanal craftsmanship and entrepreneurial zeal.

The online video hand is just as driven as the horror movie version — both appear to have minds of their own. But this time it’s a helping hand, channeling its energies toward cooking party foods and executing creative household hacks. And it’s extending its reach across the internet. A quarter of video views on the Facebook pages of media companies go to these sorts of instructional videos, according to the digital video analytics company Tubular Labs. No faces. No bodies. Just hands.