Excerpt from this article (thanks for sharing the link Paul!):
To open the new social network Rich Kids is to induce a bout of FOMO from which you’ll never wake. The paid Instagram knock-off is an orgy of excess: Dog massages. Lamborghinis. Stacks of gold coins. Private planes.
For the low, low price of €1,000 per month, Rich Kids promises the one-percent of the one-percent an exclusive, virtual club designed just for them — a place where anyone can view pictures, but only the uber-rich can publish them. Since launching in late September, the Slovakian app has recruited a dozen members, including a Russian heiress, a rare coin dealer, and the scions of several prominent real estate families.
It’s also attracted a great deal of condemnation — even from the Apple App Store, which pulled Rich Kids last week. On Product Hunt, a sort of proving ground for new tech concepts and companies, critics panned the app as “awful,” “stupid,” “fantastically ridiculous,” “everything that is wrong with the world” and “disgusting.”
There are other things you don’t see on Rich Kids: no “haul videos,” no #blessed posts, absolutely no “food porn.” Those sorts of subtle class performances are for the plebs, the ones not yet rich enough to do away with decorum. Social media may have democratized the means of conspicuousness — but the wealthy have, and likely always will, own the best objects of consumption.
They get Bentleys and Rolexes; we get Pinterest boards with names like “Products I Love.”