This ‘disgusting’ app for rich people is actually all of us

Excerpt from this article (thanks for sharing the link Paul!):

To open the new social network Rich Kids is to induce a bout of FOMO from which you’ll never wake. The paid Instagram knock-off is an orgy of excess: Dog massages. Lamborghinis. Stacks of gold coins. Private planes.

For the low, low price of €1,000 per month, Rich Kids promises the one-percent of the one-percent an exclusive, virtual club designed just for them — a place where anyone can view pictures, but only the uber-rich can publish them. Since launching in late September, the Slovakian app has recruited a dozen members, including a Russian heiress, a rare coin dealer, and the scions of several prominent real estate families.

It’s also attracted a great deal of condemnation — even from the Apple App Store, which pulled Rich Kids last week. On Product Hunt, a sort of proving ground for new tech concepts and companies, critics panned the app as “awful,” “stupid,” “fantastically ridiculous,” “everything that is wrong with the world” and “disgusting.”

There are other things you don’t see on Rich Kids: no “haul videos,” no #blessed posts, absolutely no “food porn.” Those sorts of subtle class performances are for the plebs, the ones not yet rich enough to do away with decorum. Social media may have democratized the means of conspicuousness — but the wealthy have, and likely always will, own the best objects of consumption.

They get Bentleys and Rolexes; we get Pinterest boards with names like “Products I Love.”

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Megabucks breed mega insecurity: just ask the Rich Kids of Instagram

Illustration by Andrzej Krauze

Excerpt from this article:

On the internet, it is a truth universally acknowledged that anyone unable to admire someone else must be jealous of them. So please excuse what follows as the bitter delusions of someone yet to arrive at the self-awareness that characterises all social media interaction.

But I cannot look upon the works of the Rich Kids of Instagram without feeling pity for the eponymous Rich Kids. For those unfamiliar with them, they are a mostly self-identifying tribe of super-rich youngsters who post frequent pictures of their mandatorily enviable lifestyles. This basically translates as a lot of snaps of them posing on super yachts, or on private jets, or in their drive-through shoe cupboards and whatnot.